Healthier Hues with Real Ingredients: MicroDried Fruit and Vegetable Powders
Clean-label expectations are reshaping food product development. Today’s consumers want fewer ingredients, and they want to recognize every one of them: This developing attention to food ingredients is stemming from factors such as health consciousness, desire for simpler ingredients, and a growing appreciation for the vibrant tastes that nature provides.
As an industry response, we’re seeing a significant shift towards cleaner alternatives to artificial colors and flavors amongst manufactures in a multitude of divisions, from snacking to beverage. Amid this change, how can food developers satisfy the demand for cleaner ingredients without sacrificing the visual and flavor appeal consumers crave?
As R&D professionals are working to answer this very question, MicroDried offers a solution: Dried fruit and vegetable powders with a single ingredient label.
Naturally Colorful, Naturally Better
MicroDried powders deliver vibrant color and bold flavor — nothing added, just 100% pure fruit and vegetables. Our powders are vividly colorful due to our gentle drying process which preserves the intrinsic color of the fruits and vegetables without any added dyes.
Additionally, our versatile powders, with over 40 available in our portfolio, are:

MicroDried powders blend effortlessly into batters for bakery applications
Available in Organic options – Certified for clean-label and natural launches
Made in the USA – Domestic supply = shorter lead times & reduced tariff exposure
Have a Validated Microbial Reduction – Safe, shelf-stable, and ready-to-eat
Competitively Priced – Cost-effective without compromise
Low minimums – From R&D runs to large-scale production
To add onto the list of benefits, within our vast library of fruit and vegetable powders, most are offered in a fine grind as well as a coarse grind S16 version for increased versatility in your applications—See below for a comparison of strawberry powder vs strawberry powder S16 coarse grind.

MicroDried Strawberry Powder

MicroDroed Strawberry Powder Coarse Grind S16
Benefits Beyond the Surface: MicroDried’s Added Value
MicroDried powders not only replace artificial dyes and flavors, but they also elevate nutritional value by naturally enhancing fiber, vitamins, and antioxidant content.
Thanks to our proprietary drying method, more of the fruits and vegetables’ cellular structure and phytonutrients are preserved—offering better function and clean-label appeal for applications ranging from bakery and snacks to beverages and supplements.
Go Clean, Go MicroDried
By choosing MicroDried’s high-quality, minimally processed fruit and vegetable powders, food developers can create products that are not only visually appealing and inherently delicious but also nourishing to meet the growing consumer demand for wholesome and better-for-you foods.
Navigate this new wave of food development easily with MicroDried: The future of food begins with your next big innovation.
Let’s talk about how MicroDried can help you Think Big–Contact our sales team at sales@microdried.com.
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